http://www.denisonkusano.com Denison Kusano // Art Director Fri, 06 Jan 2012 08:57:33 +0000 http://www.denisonkusano.com en http://denisonkusano.com/Kettle-Brand-Chips http://denisonkusano.com/following/denisonkusano.com/Kettle-Brand-Chips Fri, 06 Jan 2012 08:57:33 +0000 Denison Kusano // Art Director 2556128 Keep yo' hand of my chips! <img src="http://payload12.cargocollective.com/1/1/42661/2556128/kettle_trap.jpg" border="0" width="600" height="857" width_o="600" height_o="857" src_o="http://payload12.cargocollective.com/1/1/42661/2556128/kettle_trap_o.jpg" align="left" /> <img src="http://payload12.cargocollective.com/1/1/42661/2556128/kettle_lock.jpg" border="0" width="600" height="857" width_o="600" height_o="857" src_o="http://payload12.cargocollective.com/1/1/42661/2556128/kettle_lock_o.jpg" align="left" /> http://denisonkusano.com/Martini-Rossi-Asti http://denisonkusano.com/following/denisonkusano.com/Martini-Rossi-Asti Mon, 18 Oct 2010 21:06:36 +0000 Denison Kusano // Art Director 704676 Martini & Rossi Asti was about to unveil this new, more luxurious looking package for their spumante (sparkling wine): Asti. With that, they wanted to move from a highly price sensitive brand, into a premium brand. So, we thought: why not use gold balloons as a visual metaphor for the bubbles inside the bottle? They would be representative of this feeling of pure and utter joy that is meant to be shared. Plus it'd be very aesthetically poetic and luxurious, setting their new image up, in this re-branding effort. Unfortunately, by the time this cleared all the layers on the client's end, I wasn't at David&Goliath anymore, and I ended up missing this fun shoot in Rome. But, thanks to all the peeps back at D&G, it got done. –––––––––––––––––––––––– During the pitch phase, we wanted to show how we could expand the gold balloon theme throughout other medium. So here are some of the things we created for them. ........................................................ • Guerilla Teaser We'd put up gold balloons around town to tease the launch of Asti. <img src="http://payload.cargocollective.com/1/1/42661/704676/statue_nike.jpg" border="0" width="320" height="427" width_o="320" height_o="427" src_o="http://payload.cargocollective.com/1/1/42661/704676/statue_nike_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/704676/statue_calling_cab.jpg" border="0" width="320" height="480" width_o="320" height_o="480" src_o="http://payload.cargocollective.com/1/1/42661/704676/statue_calling_cab_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/704676/statue_bull_wall_street.jpg" border="0" width="320" height="329" width_o="320" height_o="329" src_o="http://payload.cargocollective.com/1/1/42661/704676/statue_bull_wall_street_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/704676/statue_central_park.jpg" border="0" width="320" height="548" width_o="320" height_o="548" src_o="http://payload.cargocollective.com/1/1/42661/704676/statue_central_park_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/704676/statue_liberty.jpg" border="0" width="400" height="267" width_o="400" height_o="267" src_o="http://payload.cargocollective.com/1/1/42661/704676/statue_liberty_o.jpg" align="left" /> ........................................................ • Billboard Fill a billboard with gold balloons that would be released to reveal Asti. <img src="http://payload.cargocollective.com/1/1/42661/704676/asti_billboard.jpg" border="0" width="670" height="502" width_o="888" height_o="666" src_o="http://payload.cargocollective.com/1/1/42661/704676/asti_billboard_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/704676/asti_billboard2.jpg" border="0" width="670" height="502" width_o="888" height_o="666" src_o="http://payload.cargocollective.com/1/1/42661/704676/asti_billboard2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/704676/asti_billboard3.jpg" border="0" width="670" height="502" width_o="888" height_o="666" src_o="http://payload.cargocollective.com/1/1/42661/704676/asti_billboard3_o.jpg" align="left" /> ........................................................ • POS <img src="http://payload.cargocollective.com/1/1/42661/704676/asti_pos.jpg" border="0" width="400" height="616" width_o="400" height_o="616" src_o="http://payload.cargocollective.com/1/1/42661/704676/asti_pos_o.jpg" align="left" /> ........................................................ • Asti Co-Pack <img src="http://payload.cargocollective.com/1/1/42661/704676/asti_co_pack.jpg" border="0" width="480" height="371" width_o="480" height_o="371" src_o="http://payload.cargocollective.com/1/1/42661/704676/asti_co_pack_o.jpg" align="left" /> ........................................................ • Asti Hot Air Balloon This would travel around the country, bringing our message everywhere. <img src="http://payload.cargocollective.com/1/1/42661/704676/hot_air_balloon.jpg" border="0" width="400" height="268" width_o="400" height_o="268" src_o="http://payload.cargocollective.com/1/1/42661/704676/hot_air_balloon_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/704676/hot_air_balloon2.jpg" border="0" width="400" height="268" width_o="400" height_o="268" src_o="http://payload.cargocollective.com/1/1/42661/704676/hot_air_balloon2_o.jpg" align="left" /> ........................................................ • Condoms Always be responsible. <img src="http://payload.cargocollective.com/1/1/42661/704676/condom.jpg" border="0" width="240" height="320" width_o="240" height_o="320" src_o="http://payload.cargocollective.com/1/1/42661/704676/condom_o.jpg" align="left" /> ........................................................ • Web Banner In this web banner, you'd be able to use your mouse to "release" balloons within your browser. <img src="http://payload.cargocollective.com/1/1/42661/704676/asti_web_banner.jpg" border="0" width="670" height="544" width_o="889" height_o="723" src_o="http://payload.cargocollective.com/1/1/42661/704676/asti_web_banner_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/704676/asti_web_banner2.jpg" border="0" width="670" height="544" width_o="889" height_o="723" src_o="http://payload.cargocollective.com/1/1/42661/704676/asti_web_banner2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/704676/asti_web_banner3.jpg" border="0" width="670" height="544" width_o="889" height_o="723" src_o="http://payload.cargocollective.com/1/1/42661/704676/asti_web_banner3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/704676/asti_web_banner4.jpg" border="0" width="670" height="544" width_o="889" height_o="723" src_o="http://payload.cargocollective.com/1/1/42661/704676/asti_web_banner4_o.jpg" align="left" /> http://denisonkusano.com/Diet-Dr-Pepper http://denisonkusano.com/following/denisonkusano.com/Diet-Dr-Pepper Fri, 15 Oct 2010 11:13:51 +0000 Denison Kusano // Art Director 704169 A satisfying diet soda. It is such an unbelievable statement, that even folkloric creatures don't believe in it. That is until they try Diet Dr Pepper. • TV - "Once More" ........................................................ • TV - "Merman" ........................................................ • Print We also did this poster, mainly for in-store use, but that could also be distributed to Diet Dr Pepper fans everywhere. <img src="http://payload.cargocollective.com/1/1/42661/704169/ddp_group_photo.jpg" border="0" width="670" height="502" width_o="900" height_o="675" src_o="http://payload.cargocollective.com/1/1/42661/704169/ddp_group_photo_o.jpg" align="left" /> http://denisonkusano.com/Pit-Bulls http://denisonkusano.com/following/denisonkusano.com/Pit-Bulls Fri, 15 Oct 2010 11:13:48 +0000 Denison Kusano // Art Director 704146 This was a little pro-bono project we started for the Animal Advocates Alliance. They were having some problems with an increasing number of Pit Bulls in dog shelters everywhere. Let’s face it, most of the people going to the shelter will probably choose one of the other breeds before they consider a Pit Bull. So, we thought: what if the rest of the dog community decides to speak up for their fellow pit bull friends? <img src="http://payload.cargocollective.com/1/1/42661/704146/pitbulls1.jpg" border="0" width="600" height="776" width_o="600" height_o="776" src_o="http://payload.cargocollective.com/1/1/42661/704146/pitbulls1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/704146/pitbulls2.jpg" border="0" width="600" height="776" width_o="600" height_o="776" src_o="http://payload.cargocollective.com/1/1/42661/704146/pitbulls2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/704146/pitbulls3.jpg" border="0" width="600" height="776" width_o="600" height_o="776" src_o="http://payload.cargocollective.com/1/1/42661/704146/pitbulls3_o.jpg" align="left" /> http://denisonkusano.com/Strays http://denisonkusano.com/following/denisonkusano.com/Strays Fri, 15 Oct 2010 11:13:46 +0000 Denison Kusano // Art Director 704181 The ones, that for whatever reason, got away. ........................................................ • Snapple: Paper Arthur Arthur the explorer, is one of the beloved Snapple characters introduced thru the TV spots. We thought we could do something cool, by 'paperizing' him, and offering it inside the six-pack cartons. We could do the same with all the other TV characters, and they'd become collectibles. The client loved the idea. Just never produced it. <img src="http://payload.cargocollective.com/1/1/42661/704181/paper_arthur.jpg" border="0" width="670" height="433" width_o="900" height_o="582" src_o="http://payload.cargocollective.com/1/1/42661/704181/paper_arthur_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/704181/paper_arthur2.jpg" border="0" width="670" height="433" width_o="900" height_o="582" src_o="http://payload.cargocollective.com/1/1/42661/704181/paper_arthur2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/704181/paper_arthur3.jpg" border="0" width="670" height="433" width_o="900" height_o="582" src_o="http://payload.cargocollective.com/1/1/42661/704181/paper_arthur3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/704181/paper_arthur4.jpg" border="0" width="670" height="433" width_o="900" height_o="582" src_o="http://payload.cargocollective.com/1/1/42661/704181/paper_arthur4_o.jpg" align="left" /> ........................................................ • Diet Dr Pepper can The client kept telling us that the soda was so flavorful and filling, that people questioned whether it was a diet. We were like "Let's add a question mark to it!". And that was the end of it. <img src="http://payload.cargocollective.com/1/1/42661/704181/ddp_question_mark.jpg" border="0" width="139" height="269" width_o="139" height_o="269" src_o="http://payload.cargocollective.com/1/1/42661/704181/ddp_question_mark_o.jpg" align="left" /> ........................................................ • Snapple - Look and Feel Exploration After the TV campaign was launched, introducing the new Snapple world, the client wanted a visual system that would carry that TV feel thru printed medium. So we came up with Handcrafted: a new Snapple look and feel that would communicate their positioning, personality, philosophy, in a way that reminded you that life is good. The visual language the brand uses should be crafted with the same passion, care and loving attention to detail that Snapple puts in every bottle. You'll notice that there are three different "levels", alluding to the three different tiers of their products. These below, are just a couple of the looks presented to the client. And again, they loved it all, but... Sewn <img src="http://payload.cargocollective.com/1/1/42661/704181/snpl_sewn_dandy.jpg" border="0" width="600" height="799" width_o="600" height_o="799" src_o="http://payload.cargocollective.com/1/1/42661/704181/snpl_sewn_dandy_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/704181/snpl_sewn_best.jpg" border="0" width="600" height="799" width_o="600" height_o="799" src_o="http://payload.cargocollective.com/1/1/42661/704181/snpl_sewn_best_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/704181/snpl_sewn_topnotch.jpg" border="0" width="600" height="799" width_o="600" height_o="799" src_o="http://payload.cargocollective.com/1/1/42661/704181/snpl_sewn_topnotch_o.jpg" align="left" /> Mini Diorama <img src="http://payload.cargocollective.com/1/1/42661/704181/snpl_dio_dandy.jpg" border="0" width="600" height="799" width_o="600" height_o="799" src_o="http://payload.cargocollective.com/1/1/42661/704181/snpl_dio_dandy_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/704181/snpl_dio_best.jpg" border="0" width="600" height="799" width_o="600" height_o="799" src_o="http://payload.cargocollective.com/1/1/42661/704181/snpl_dio_best_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/704181/snpl_dio_topnotch.jpg" border="0" width="600" height="799" width_o="600" height_o="799" src_o="http://payload.cargocollective.com/1/1/42661/704181/snpl_dio_topnotch_o.jpg" align="left" /> ........................................................ • Pit Bull Poster This was one of the options presented to the Animal Advocate Alliance guys. I like it. It was a one-off though. <img src="http://payload.cargocollective.com/1/1/42661/704181/pitbulls_beware.jpg" border="0" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/1/42661/704181/pitbulls_beware_o.jpg" align="left" /> ........................................................ • Cazadores Tequila Just like how it ended up looking. <img src="http://payload.cargocollective.com/1/1/42661/704181/cazadores_beaut_inside3.jpg" border="0" width="670" height="433" width_o="900" height_o="582" src_o="http://payload.cargocollective.com/1/1/42661/704181/cazadores_beaut_inside3_o.jpg" align="left" /> http://denisonkusano.com/Anchor-Blue http://denisonkusano.com/following/denisonkusano.com/Anchor-Blue Fri, 23 Jul 2010 10:37:23 +0000 Denison Kusano // Art Director 528431 Anchor Blue, (previously Millers Outpost) teamed up with David&Goliath in summer ’07. The goal was to help them define and communicate their eclectic style and personality in the highly competitive retail marketplace of guys and girls fashion. We needed to express that Anchor Blue carries a diverse range of styles including surf, skate, urban, etc. So we decided to base the campaign on one of the world’s most diverse cities, Los Angeles. This worked well with Anchor Blue’s Southern California heritage and gave us a huge canvas to work from. Los Angeles is also a pretty crazy place, so we took the idea of L.A, and came up with ”Welcome to La La Land.” Print ads, outdoor, catalog, in-store signage, website, shopping bags, radio, and a pop-up store in the 3rd st. Promenade (Sta. Monica, CA) were developed for them. HOLIDAY CAMPAIGN –––––––––––––––––––––––– • Print <img src="http://payload.cargocollective.com/1/1/42661/528431/ab_print1.jpg" border="0" width="404" height="525" width_o="404" height_o="525" src_o="http://payload.cargocollective.com/1/1/42661/528431/ab_print1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/528431/ab_print2.jpg" border="0" width="404" height="525" width_o="404" height_o="525" src_o="http://payload.cargocollective.com/1/1/42661/528431/ab_print2_o.jpg" align="left" /> ........................................................ • In-Store <img src="http://payload.cargocollective.com/1/1/42661/528431/ab_instore.jpg" border="0" width="459" height="344" width_o="459" height_o="344" src_o="http://payload.cargocollective.com/1/1/42661/528431/ab_instore_o.jpg" align="left" /> ........................................................ • OOH <img src="http://payload.cargocollective.com/1/1/42661/528431/ab_ooh.jpg" border="0" width="319" height="425" width_o="319" height_o="425" src_o="http://payload.cargocollective.com/1/1/42661/528431/ab_ooh_o.jpg" align="left" /> ........................................................ • Bags <img src="http://payload.cargocollective.com/1/1/42661/528431/ab_bag1.jpg" border="0" width="313" height="350" width_o="313" height_o="350" src_o="http://payload.cargocollective.com/1/1/42661/528431/ab_bag1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/528431/ab_bag2.jpg" border="0" width="313" height="350" width_o="313" height_o="350" src_o="http://payload.cargocollective.com/1/1/42661/528431/ab_bag2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/528431/ab_bag3.jpg" border="0" width="313" height="350" width_o="313" height_o="350" src_o="http://payload.cargocollective.com/1/1/42661/528431/ab_bag3_o.jpg" align="left" /> ........................................................ • Web <img src="http://payload.cargocollective.com/1/1/42661/528431/ab_web1.jpg" border="0" width="489" height="268" width_o="489" height_o="268" src_o="http://payload.cargocollective.com/1/1/42661/528431/ab_web1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/528431/ab_web2.jpg" border="0" width="489" height="268" width_o="489" height_o="268" src_o="http://payload.cargocollective.com/1/1/42661/528431/ab_web2_o.jpg" align="left" /> SPRING CAMPAIGN –––––––––––––––––––––––– • Print <img src="http://payload.cargocollective.com/1/1/42661/528431/abguyprint.jpg" border="0" width="533" height="701" width_o="533" height_o="701" src_o="http://payload.cargocollective.com/1/1/42661/528431/abguyprint_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/528431/abgirlprint.jpg" border="0" width="533" height="701" width_o="533" height_o="701" src_o="http://payload.cargocollective.com/1/1/42661/528431/abgirlprint_o.jpg" align="left" /> ........................................................ • In-Store <img src="http://payload.cargocollective.com/1/1/42661/528431/ab_in-store_poster_1.jpg" border="0" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/1/42661/528431/ab_in-store_poster_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/528431/in-store_poster_3.jpg" border="0" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/1/42661/528431/in-store_poster_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/528431/in-store_promo_sign.jpg" border="0" width="640" height="409" width_o="640" height_o="409" src_o="http://payload.cargocollective.com/1/1/42661/528431/in-store_promo_sign_o.jpg" align="left" /> ........................................................ • Web <img src="http://payload.cargocollective.com/1/1/42661/528431/abweb.jpg" border="0" width="670" height="478" width_o="920" height_o="657" src_o="http://payload.cargocollective.com/1/1/42661/528431/abweb_o.jpg" align="left" /> http://denisonkusano.com/Travel-Channel-World-Poker-Tour-I http://denisonkusano.com/following/denisonkusano.com/Travel-Channel-World-Poker-Tour-I Fri, 23 Jul 2010 09:29:46 +0000 Denison Kusano // Art Director 528362 On our first campaign promoting the World Poker Tour on the Travel Channel, we decided to tell people that either they tune in, and learn how to improve their bluffing skills from the pros, or… • TV - "Chicken" ........................................................ • TV - "Tan" ........................................................ • TV - "DMV" • Print <img src="http://payload.cargocollective.com/1/1/42661/528362/WPT_full.jpg" border="0" width="560" height="733" width_o="560" height_o="733" src_o="http://payload.cargocollective.com/1/1/42661/528362/WPT_full_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/528362/WPT_full2.jpg" border="0" width="560" height="733" width_o="560" height_o="733" src_o="http://payload.cargocollective.com/1/1/42661/528362/WPT_full2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/1/42661/528362/WPT_grocery.jpg" border="0" width="670" height="435" width_o="1289" height_o="838" src_o="http://payload.cargocollective.com/1/1/42661/528362/WPT_grocery_o.jpg" align="left" /> http://denisonkusano.com/Craftsman http://denisonkusano.com/following/denisonkusano.com/Craftsman Fri, 23 Jul 2010 08:48:42 +0000 Denison Kusano // Art Director 528301 The brief was to let people know that Craftsman is the Official Tools of Nascar. And not the Official Tools of … • TV - "Ball Return" ........................................................ • TV - "Springboard" ........................................................ • TV - "Rowing" ........................................................ • Web Banner <img src="http://payload.cargocollective.com/1/1/42661/528301/craftsman_banner2.jpg" border="0" width="670" height="414" width_o="812" height_o="502" src_o="http://payload.cargocollective.com/1/1/42661/528301/craftsman_banner2_o.jpg" align="left" /> http://denisonkusano.com/Kia-NBA http://denisonkusano.com/following/denisonkusano.com/Kia-NBA Fri, 23 Jul 2010 06:43:21 +0000 Denison Kusano // Art Director 528186 • TV - "Kia - NBA Sponsorship" http://denisonkusano.com/Kia-Optima-No-Comparison http://denisonkusano.com/following/denisonkusano.com/Kia-Optima-No-Comparison Fri, 23 Jul 2010 06:23:14 +0000 Denison Kusano // Art Director 528154 • TV - "No Comparison/Camry" ........................................................ • TV - "No Comparison/Accord" ........................................................ • Print <img src="http://payload.cargocollective.com/1/1/42661/528154/optima_comparison.jpg" border="0" width="670" height="440" width_o="800" height_o="526" src_o="http://payload.cargocollective.com/1/1/42661/528154/optima_comparison_o.jpg" align="left" />